Work

Strategy and craft, held by the same person. A selection of projects spanning brand strategy, product design, and creative direction.

3 projects
Binance.US Refresh
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Case study · 2024UX strategyCrypto

Binance.US Refresh

Localize and optimization of the Binance US product to fit American market.

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Branding for EMS Gym
Case study · 2025Creative Direction

Branding for EMS Gym

Creative directed a zero-to-one branding system for an EMS gym located in West Vancouver BC.

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Brand System for a SaaS Rebrand
Case study · 2023brand strategy

Brand System for a SaaS Rebrand

Led the brand strategy and design system for a B2B SaaS company's full rebrand — from positioning workshops through to a 400-component Figma library shipped to a team of 12 designers.

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