Notes

Writing and things I'm thinking through — strategy, design, process, and the occasional rabbit hole.

Recent thoughts

  • The best design briefs I've received were written by people who had already argued about the problem for a week. The worst came from people who thought a brief would save them from having to argue.

    Apr 2026

  • Figma is not where design happens. It's where decisions get recorded. The design happened in the conversation, the whiteboard, the frustrated walk around the block.

    Mar 2026

  • A design system that nobody uses isn't a design system — it's a PDF that got expensive.

    Feb 2026

Essays